01 Introduction & Scope
About Moris Poll Pulse
Moris Poll Pulse is a research initiative associated with Moris Media, covering political and election research, public opinion studies, consumer research, brand perception, market research and institutional surveys.
Research activities may involve collecting information directly from participants, administering questionnaires, recruiting research panel members, conducting interviews, analysing responses and preparing research reports.
What This Policy Covers
This Privacy Policy applies, as relevant, when individuals:
- Visit Moris Poll Pulse websites or digital pages.
- Register for the Pulse Panel.
- Participate in online, telephone, face-to-face or paper-based surveys.
- Respond to political or election research questionnaires.
- Participate in consumer, brand or institutional research.
- Submit contact, research or media enquiry forms.
- Request published research reports.
- Communicate with our team by email.
- Attend research interviews or discussions.
- Access member accounts or research-related digital services.
- Interact with approved service providers acting on our behalf.
What This Policy Does Not Automatically Cover
Separate privacy notices may apply to particular research projects, employer-sponsored studies, client-managed surveys or services operated by independent third parties.
Where a study has a separate participant information notice, that notice should explain any additional or different processing arrangements.
Responsible Legal Entity
The legal entity responsible for processing personal information depends on the relevant service, research project and applicable contractual arrangements.
Responsible Entity: [Insert verified legal entity]
Registered Address: [Insert verified registered address]
Applicable Research Operator: [Insert entity or project-specific operator where different]
Where more than 1 organisation jointly determines the purposes and means of processing, the relevant arrangements and responsibilities will be explained where legally required.
02 Information We May Collect
Information You Provide Directly
Depending on your interaction with Moris Poll Pulse, we may collect:
- Full name
- Email address
- Country of residence
- State, region, city or town
- Age or date of birth
- Preferred language
- Research interests
- Survey participation preferences
- Organisation or professional affiliation
- Enquiry details
- Research project requirements
- Correspondence and support requests
- Account registration and verification information
We do not require a phone number for the proposed general contact, media enquiry or Pulse Panel registration forms.
A particular research study may use a different contact method where necessary and separately disclosed.
Survey Responses
Survey responses may include information about consumer behaviour, brand awareness and preferences, product usage, purchasing decisions, advertising experiences, customer satisfaction, public services, community concerns, political awareness, public policy preferences, voting intentions, election participation, workplace experiences, institutional services and other subjects relevant to the research.
Not every survey requests every category of information.
Demographic Information
Some studies may request demographic information such as age range, location, education, occupation, household characteristics or other relevant attributes.
Such information may be used to determine eligibility, describe the respondent sample or analyse research findings.
We should request demographic information only when relevant to a disclosed research purpose.
Information Collected Through Website Use
When visitors use our website, certain technical information may be processed, including Internet Protocol address, browser and device information, operating system, pages visited, referral information, session timestamps, cookie identifiers, security and error logs, and general usage information.
The exact information depends on the technologies enabled on the website.
Information Received From Other Sources
Where lawful and appropriate, information may be received from research recruitment partners, survey administrators, panel providers, clients or other authorised sources.
When information is obtained indirectly, the relevant privacy notice should identify the source or category of source where required by applicable law.
We should not assume that information available publicly can be used without restrictions.
03 Political Opinions & Sensitive Personal Information
Political Research Requires Additional Care
Political and election surveys may involve information about voting intentions, political preferences, leadership approval, public policy positions or past electoral participation.
Such information may reveal an individual's political opinions.
Political opinions are treated as specially protected personal information under certain data protection laws.
Collection of Political Opinions
Where a study requests political opinions, the participant should receive a clear explanation of the research purpose and relevant privacy arrangements.
Where applicable law requires explicit consent or another specific lawful condition, processing must not begin without satisfying that requirement.
Sensitive Questions
Some studies may address subjects involving health, religion, ethnicity, financial circumstances or other sensitive matters.
Sensitive questions should be included only where necessary and lawful for the particular study.
Participants should not be pressured to answer sensitive questions.
Political Neutrality
Survey participation does not require membership of, support for or opposition to any political party or candidate.
Individual political opinions should not be used for undisclosed political targeting, voter suppression or discriminatory treatment.
Individual Voting Choices
Responses about voting intention or recalled voting behaviour should be handled in accordance with the study's disclosed privacy arrangements.
The secrecy of an individual's official ballot must be respected.
No participant should be compelled to disclose how they voted.
Additional Protections
Depending on the study and applicable law, protections may include:
- Separate or explicit consent.
- Restricted access to identifiable responses.
- Separation of contact details from survey answers.
- Pseudonymisation or anonymisation.
- Limited retention.
- Additional contractual restrictions.
- Assessment of privacy risks before collection.
- Restrictions on onward disclosure.
04 How We Use Personal Information
We may process personal information for purposes that are identified in the relevant notice and supported by an applicable legal basis.
- Website Administration: To operate, maintain, troubleshoot and protect our website and related services.
- Pulse Panel Registration: To receive registrations, verify email addresses, maintain member profiles and administer participation preferences.
- Survey Eligibility: To determine whether a person meets the requirements of a particular research study.
- Research Invitations: To contact eligible panel members about relevant research opportunities, subject to applicable consent and communication preferences.
- Research Collection: To record and process responses provided voluntarily during approved research activities.
- Research Analysis: To examine responses, prepare statistical summaries, compare relevant groups and develop research findings.
- Quality Assurance: To identify possible duplicate submissions, ineligible participation, inconsistent records and other relevant data quality concerns.
- Research Reporting: To prepare research reports, charts, tables, findings and appropriate methodological explanations.
- Client Services: To respond to research enquiries, prepare proposals, administer agreed projects and communicate with clients.
- Media Relations: To review requests from journalists, editors, broadcasters and other media professionals.
- Security & Fraud Prevention: To detect unauthorised access, misuse, impersonation and other threats to our services.
- Legal & Regulatory Requirements: To meet applicable legal obligations, respond to lawful requests and establish or defend legal rights where permitted.
- Service Improvement: To evaluate website usability, questionnaire performance and administrative processes where lawful and appropriate.
We should not use personal information for a materially incompatible purpose without satisfying applicable legal requirements.
05 Lawful Basis for Processing
The legal basis for processing depends on the information, jurisdiction, activity and applicable law.
Consent
We may rely on consent where individuals voluntarily agree to a specific processing activity. Examples may include panel registration, research participation, survey invitations and certain cookies.
Consent should be informed, specific and capable of withdrawal in accordance with applicable law.
Contractual Necessity
Some information may be processed when necessary to perform a contract or take requested steps before entering into one.
Legal Obligations
Certain information may be processed where required by applicable law.
Legitimate Interests
Where recognised by applicable law, limited processing may be based on legitimate interests, subject to relevant safeguards and balancing requirements.
Other Lawful Grounds
Additional lawful grounds may apply in particular circumstances, including specific research provisions or legally recognised uses.
No lawful basis should be claimed unless it is applicable to the particular activity and jurisdiction.
06 Pulse Panel Membership
Registration
Individuals may register their interest in participating in research through the Pulse Panel. The registration process may request name, email, location, date of birth, language preferences and research interests.
Age Eligibility
The proposed Pulse Panel is intended for adults aged 18 or older. Age information may be used to verify registration eligibility.
Email Verification
Registration may require confirmation through a time-limited email verification link.
Research Matching
Member profile information may be used to identify potentially relevant research invitations. Eligibility may depend on study requirements, location, age, interests or other disclosed characteristics.
Survey Invitations
Members may receive research invitations according to their preferences and applicable consent. Membership does not guarantee survey invitations, payments or rewards.
Optional Profile Information
Additional information may be requested after registration to improve eligibility matching. Optional questions should be identified as such.
Member Preferences
Members should be able to update appropriate profile information and communication preferences.
Withdrawal From Membership
Members may request to stop receiving invitations or close their membership. Personal information will be handled following withdrawal in accordance with applicable law, legitimate retention requirements and the relevant research notices.
Completed Research Responses
Closing a panel account does not necessarily require deletion of information that has already been irreversibly anonymised. Identifiable research information remains subject to applicable privacy rights and lawful retention requirements.
07 Survey Participation & Respondent Consent
Information Before Participation
Before collecting survey responses, participants should receive information appropriate to the study, including the research purpose, the organisation responsible for the study, eligibility requirements, expected participation time, categories of information requested, whether participation is voluntary, relevant privacy arrangements, applicable incentives, if any, and contact information for questions.
Voluntary Participation
Participation should be voluntary unless a separate lawful arrangement clearly applies. Respondents should not be pressured to provide particular answers.
Question Skipping
Where compatible with the research design, participants may be allowed to skip questions. Sensitive questions should receive particular consideration.
Survey Withdrawal
Participants may stop participating, subject to any conditions clearly explained before the study. The ability to withdraw previously submitted information may depend on whether the responses remain identifiable and the applicable legal requirements.
Interview Recordings
Audio or video recording should occur only where the necessary notice and lawful permission have been provided. Recording should not be treated as automatically authorised merely because a person agrees to participate in a survey.
Face-to-Face Research
Field researchers should explain the purpose of the study and follow the approved consent procedure.
Telephone Research
Interviewers should identify the research purpose and comply with applicable communication, consent and recording requirements.
Online Research
Online questionnaires should display relevant participant information and privacy notices before collecting responses.
Paper-Based Research
Printed questionnaires containing personal information should be protected against unauthorised access and handled under appropriate retention and disposal procedures.
08 Anonymous, Pseudonymous & Identifiable Research
Anonymous Research
Anonymous information cannot reasonably be linked to an identifiable individual. Where information has been irreversibly anonymised, individual privacy rights relating to identifiable personal data may no longer apply to that information.
Pseudonymised Research
Pseudonymised information uses a code or substitute identifier rather than a person's direct identity. Where a person can still be identified using separately held information, the data remains personal information.
Confidential Research
Confidentiality means access or disclosure is restricted under applicable arrangements. Confidential research is not necessarily anonymous.
Identifiable Research
Some studies may require identifiable information for follow-up interviews, panel administration, verification or longitudinal research. The purpose and handling of such information should be disclosed.
Aggregated Findings
Research findings may be reported as combined statistics or summaries. Appropriate measures should be taken to reduce the risk of identifying individuals through small groups or unusual combinations of characteristics.
Re-Identification Risks
Even information without names may sometimes identify a person when combined with other details. We should consider re-identification risks when preparing or sharing research outputs.
09 Research Clients & Commissioned Studies
Commissioned Research
Moris Poll Pulse may conduct research commissioned by businesses, institutions, organisations or other clients.
Responsibility for Processing
Depending on the arrangement, the relevant Moris Media entity may act as an independent controller, joint controller, data fiduciary or processor acting on instructions. The correct role should be established in the project agreement.
Client-Supplied Information
Clients may provide participant contact lists or other information for approved research activities. Such information should be used only in accordance with applicable law, contractual instructions and relevant privacy notices.
Client Access to Results
Clients may receive aggregated research findings, appropriately anonymised datasets or other agreed deliverables. Identifiable respondent information should be shared only where lawful, necessary and properly disclosed.
Restrictions on Secondary Use
Client-supplied personal information should not automatically be used for unrelated research, marketing or panel recruitment.
Confidentiality Obligations
Research contracts should address confidentiality, permitted use, security responsibilities, retention and data deletion or return.
10 Political & Election Research
Scope
Political research may include voter intention, leadership approval, policy preferences, constituency studies, turnout research, exit polls and post-election studies.
Respondent Confidentiality
Individual political responses should be accessible only to authorised personnel or providers with a legitimate research need.
Political Profiling
Research analysis may examine differences among respondent groups where lawful and methodologically justified. Identifiable political information should not be used for undisclosed individual-level political targeting.
Election Publications
Published polling findings should distinguish estimates from official election results.
Exit Polls
Exit polls and election-day research must comply with applicable electoral laws, restrictions and publication requirements.
Research Independence
The commissioning of a study should not alter the privacy protections owed to respondents.
Research Data Disclosure
Access to identifiable political survey records should not be granted merely because a person or organisation commissioned the study. Any disclosure must satisfy the applicable legal and contractual conditions.
11 Media Enquiries & Publication Requests
Media Contact Information
When journalists or media professionals submit enquiries, we may process their name, professional email, organisation, role, research topic and message.
Purpose
This information may be used to review requests, provide available research information, arrange interviews and maintain appropriate correspondence records.
Research Documentation
Requests for reports, questionnaires or methodological information may be assessed against publication status, confidentiality obligations and applicable permissions.
Corrections & Clarifications
Information submitted to report a potential research error may be retained as part of the review and correction record where appropriate.
Media Mailing Lists
Submitting a media enquiry should not automatically enrol the individual in an unrelated promotional mailing list. Separate consent or another valid legal basis must be established where required.
12 Cookies & Website Technologies
Cookies and similar technologies may store or access information on a user's device. Certain technologies may be necessary for security, authentication, session management and basic website functionality. Where enabled, analytics technologies may help measure website usage and identify technical issues. Preference technologies may remember settings such as language or display choices. Marketing or advertising technologies, if implemented, should be disclosed separately and used only where legally permitted.
Where required by applicable law, non-essential cookies should not be activated until valid consent is obtained. Third-party technologies may process information under their own terms and privacy arrangements; the actual providers and purposes should be disclosed in the website's cookie information.
Users may manage available preferences through the cookie settings interface and relevant browser controls. Disabling some technologies may affect certain website features. Read our Cookie Policy or manage your cookie preferences.
13 Email Communications
- Transactional Emails: We may send emails necessary to administer enquiries, registrations, verification, survey participation and privacy requests.
- Research Invitations: Pulse Panel members may receive research invitations according to their consent and preferences.
- Service Communications: We may contact clients and professional correspondents about requested services or ongoing projects.
- Promotional Communications: Promotional emails should be sent only where an appropriate legal basis exists.
- Unsubscribe Options: Applicable subscription emails should provide a practical method to withdraw from future communications.
- Essential Communications: Withdrawal from promotional or optional invitations may not prevent necessary security, account or legal notices.
14 Disclosure of Personal Information
We may disclose personal information only where appropriate, lawful and consistent with the relevant privacy notices.
- Authorised Personnel: Relevant staff or authorised representatives may access information necessary for their responsibilities.
- Research Service Providers: Approved providers may assist with recruitment, fieldwork, survey hosting, data processing, analysis or reporting.
- Technology Providers: Hosting, email, storage, security, analytics and support providers may process relevant information under appropriate arrangements.
- Research Clients: Clients may receive information consistent with the agreed research deliverables and applicable privacy requirements.
- Professional Advisers: Information may be disclosed to legal, accounting, audit or other professional advisers where appropriate.
- Legal Authorities: Information may be disclosed when required by valid legal process or another applicable legal obligation.
- Corporate Transactions: Where legally permitted, relevant information may be transferred in connection with a restructuring, merger or similar transaction, subject to applicable safeguards.
- Restrictions on Disclosure: We should not disclose identifiable political opinions or other sensitive information to unrelated third parties without a valid legal basis and applicable safeguards.
15 International Data Transfers
Research projects, service providers or authorised personnel may operate in different countries. Personal information may therefore be processed outside the country where it was collected, subject to applicable legal requirements.
Depending on the jurisdiction, appropriate safeguards may include contractual commitments, transfer assessments, legally recognised transfer mechanisms and security measures.
- India: Transfers involving personal data covered by Indian law must comply with applicable statutory provisions, notifications and restrictions in force at the relevant time.
- United Arab Emirates: Transfers subject to UAE data protection requirements must comply with applicable cross-border conditions and safeguards.
- European Economic Area & United Kingdom: Where GDPR or UK GDPR applies, international transfers must meet the relevant requirements for lawful transfer and protection.
Additional information about processing locations or transfer arrangements may be provided where required by law.
16 Information Security
Appropriate organisational and technical measures should be maintained to protect personal information against unauthorised access, alteration, loss, misuse and disclosure. Access to identifiable information should be limited according to legitimate responsibilities. Administrative and member account access should use appropriate authentication and security controls. Sensitive information should be transmitted through appropriately secured channels and stored using safeguards suitable for its sensitivity and associated risks.
Personnel handling personal information should receive relevant confidentiality and security instructions. Providers handling personal information should be subject to appropriate contractual and security requirements. Security arrangements should be reviewed periodically and when material changes occur.
No digital service can guarantee that every security incident will be prevented. Security measures should be maintained and improved according to relevant risks and legal obligations.
17 Personal Data Breaches
Suspected personal data breaches should be investigated to determine their nature, scope and potential consequences. Appropriate steps should be taken to contain an incident and reduce further exposure. Affected individuals and relevant authorities should be notified when required by applicable law. Relevant incidents, assessments and actions should be documented according to applicable requirements, and security and administrative measures reviewed following an incident.
18 Data Retention & Deletion
Personal information should not be retained indefinitely merely because it was collected.
Retention periods may depend on the research purpose, consent arrangements, contractual obligations, legal requirements, security needs, complaint or dispute handling, statistical or research requirements, and whether information remains identifiable.
- Panel Membership Records: Member information may be retained while membership remains active and for any additional period justified by applicable law or legitimate administrative requirements.
- Survey Responses: Survey responses should be retained according to the study's disclosed retention arrangements.
- Contact & Media Enquiries: Enquiry records should be retained for an appropriate period based on the purpose of correspondence and relevant legal requirements.
- Security Records: Technical and security records should be retained only for justified operational and legal purposes.
- Deletion & Anonymisation: When identifiable information is no longer required, it should be securely deleted or appropriately anonymised, unless retention is legally required or otherwise permitted.
- Backup Copies: Information may remain temporarily in protected backups until the applicable backup retention period expires.
The specific retention periods for each data category should be documented in an internal retention schedule and disclosed where required.
19 Your Privacy Rights
Depending on the applicable law and circumstances, individuals may have rights relating to their personal information:
- Right to Information about the processing of your personal data.
- Right of Access to relevant personal information.
- Right to Correction of inaccurate or incomplete information.
- Right to Erasure, subject to applicable exceptions.
- Right to Withdraw Consent where processing relies on consent.
- Right to Object to certain processing activities, where recognised by applicable law.
- Right to Restrict Processing in specified circumstances.
- Right to Data Portability where applicable.
- Rights Concerning Automated Decisions made solely through automated processing.
- Grievance & Complaint Rights with the responsible organisation or an appropriate supervisory authority.
Not every right applies in every country or to every category of information. We will assess requests according to the law applicable to the particular processing activity.
20 How to Exercise Your Rights
Send privacy enquiries or requests to privacy.pollpulse@morismedia.com or use the Privacy Request Form.
To help identify the relevant records, please provide your name, the email address associated with your interaction, the type of privacy request, the relevant survey, panel account or enquiry reference, if known, and a description of the information concerned.
Reasonable identity verification may be required before responding to requests involving personal information. Requests will be assessed and answered within the period required by applicable law. Where information has been irreversibly anonymised, it may not be possible to locate or remove an individual's contribution. If another organisation is responsible for the relevant processing, the request may need to be directed to that organisation. If you are dissatisfied with the handling of a request, you may use the applicable grievance procedure or contact the relevant authority where the law provides that right.
21 Children & Minors
The website may contain publicly available information suitable for general audiences. The proposed Pulse Panel registration service is restricted to adults aged 18 or older. Research involving children or minors should be conducted only where specifically approved and lawful, and may require parental or guardian authorisation, age-appropriate notices and other safeguards. Where an individual is found to be ineligible for adult panel membership, the registration should be handled according to applicable law and the relevant deletion procedures.
22 Automated Processing & Research Matching
Member profile information may be used to identify individuals who appear eligible for particular studies. Certain technical checks may help identify duplicate registrations, invalid email addresses or suspicious activity. Where appropriate, decisions affecting membership or research participation should be subject to relevant review procedures. If processing involves legally significant decisions made solely through automated means, additional disclosures and rights may apply. Individual political opinions should not be used for undisclosed automated political persuasion or targeting.
23 Research Publications & Data Sharing
Moris Poll Pulse may publish findings from selected research studies. Published reports may contain aggregated percentages, charts, tables and summaries. Identifiable individual responses should not be published without an appropriate lawful basis and necessary safeguards. Access to datasets may be restricted, anonymised or subject to specific conditions. Published reports may disclose relevant methodological information without disclosing individual identities. Older research may remain publicly available for editorial, statistical, historical or accountability purposes, subject to applicable law. Material corrections to published findings should be documented appropriately.
24 Third-Party Websites & Services
The website may link to external websites, publications, research platforms or other third-party services. Those services may have independent privacy policies and processing practices. We are not responsible for the privacy practices of independent third parties merely because their websites are linked from Moris Poll Pulse. Users should review the relevant notices before providing personal information to external services.
25 Changes to This Privacy Policy
This Privacy Policy may be updated to reflect changes in legal requirements, research activities, technologies or organisational arrangements. The latest approved version should be published on this page. Where legally required, affected individuals should receive appropriate notice of material changes. Where a change requires new consent or another lawful basis, the relevant processing should not proceed without meeting that requirement. Previous policy versions should be retained internally for accountability and reference.
26 India Privacy Information
Personal data processing subject to Indian law may be governed by the Digital Personal Data Protection Act, 2023, its notified rules and other applicable legislation.
The DPDP Act and Rules have phased commencement arrangements. Applicable obligations must therefore be assessed according to the provisions in force at the relevant time.
Where applicable, individuals may have rights relating to access to information, correction, erasure, grievance redressal and nomination.
Processing arrangements should also address valid consent, appropriate notices, security safeguards, retention and other statutory duties as they become applicable.
For research activities conducted in India, additional legal considerations may arise from election laws, contractual requirements and the particular subject matter of a study.
27 United Arab Emirates Privacy Information
Where UAE data protection law applies, personal information should be processed according to the relevant federal or applicable specialised data protection requirements. Depending on the circumstances, individuals may have rights concerning information, correction, restriction, objection or other legally recognised matters. Applicable requirements may also govern consent, security, disclosure and international transfers. Different rules may apply to processing within certain specialised jurisdictions. The responsible entity and applicable law should be identified for each relevant UAE activity.
28 European Economic Area & United Kingdom Privacy Information
Where the GDPR or UK GDPR applies, individuals may have additional rights and protections. Processing must have an applicable lawful basis. Certain categories of information, including personal data revealing political opinions, are subject to additional restrictions. Processing of such information requires an applicable condition under the relevant special-category provisions, in addition to the appropriate general lawful basis.
Where required, individuals should receive information about the identity of the responsible controller, processing purposes, lawful bases, categories of recipients, international transfers, retention arrangements, individual rights, complaint rights and relevant automated decision-making. Where legally required, appropriate representative or data protection officer details should also be provided.
29 Contact Information
For privacy enquiries, consent withdrawal, data requests and concerns relating to the handling of personal information:
Privacy Contact: privacy.pollpulse@morismedia.com
Responsible Legal Entity: [Insert Verified Legal Entity]
Registered Address: [Insert Verified Address]
Privacy Officer / Grievance Contact: [Insert Approved Contact Details]
The privacy email address must be created and monitored before publication.
✦ Your Information. Your Rights.
Tell Us What You Need Reviewed.
Use this form to request information about personal data, update your details, withdraw consent, request deletion or raise a privacy concern.